The emotional, beautiful and powerful commercial from DocMorris has received over 13.5 million views since it was launched 3 weeks ago, the 30th of November. Many comment and tell how they just can not hold back their tears when the plot begins to merge and you begin to understand the message in the film. By all rights mean when it really is so strongly emotionally charged.
We all have our different whys and goals with what we do. All clients who have ever worked with me in different training groups (online or face to face), athletes in our competition team or other PT clients know that the former mentioned, why, is something we always think and talk about and sort out. The man in the film has a very strong reason why he is starting a lifestyle change. The end makes us warm …
Ad: “Take Care” Agency: Jung von Matt SAGA, Germany Production Company: Markenfilm Hamburg Executive Producer: Marc Strass MP / Chief Creative Officer: Dörte Spengler-Ahrens Creative Director: Alex Schmid Senior Producer: Dennis Wendt Client Service Director: Natalie Martens Copywriter: Olasumbo Pinheiro Art Director: Ibrahem Ghhareib Director of Photography: Franz Lustig Senior Project Manager: Tasja Oldach Junior Project Manager: Viktor Mahé Director: Sune Sorensen Cast Grandfather: Carl Welch Mother: Evelin Pang Client: DocMorris CMO: Frank Müller Director of Marketing: Gil Pfitzmann Head of Brand & Content: Hannah Polczyk Airing Date: 2020
We have a lot to learn from this man in the film. Always remember that your why is yours and not someone else’s. The film ends with the beautiful text:
So you can take care of what matters in life
I wish you a merry and peaceful Christmas together with your family and loved ones you have the opportunity to celebrate with. Be present and really enjoy the moment!